One summer day back in 1951, the first Land Cruiser, then called
the BJ, started up the side of Mt. Fuji and accomplished a feat
no other vehicle in history had managed to achieve. It climbed to
Checkpoint No. 6, a spot so high up the mountainside it was thought
to be unreachable by motor vehicle. The event signaled more than
just the triumph of one vehicle over a formidable challenge. It marked
the birth of a legend.
In the 60 years since its impressive debut, Land Cruiser has
developed a loyal following unmatched by any other SUV in the
world. From the rugged machine of those early days, to the model
of refinement it is today, Land Cruiser continues to be a symbol of
capability, innovation and quality.