Prius



Welcome to the 3rd generation Pruis, where Man’s want and Nature’s needs agree. Using the wind, the sun and advanced hybrid technology, Prius balances out demand for mobility with the natural order of things. Prius is a true full hybrid – one reason for its EPA-estimated combined 50 mpg rating 2. And the Hybrid Synergy Drive ® in Prius now uses a more powerful 1.8-liter engine capable of accelerating Prius from zero to 60 mph in just 9.8 seconds 3. Available solar power 4,5 now helps to cool a more spacious interior.  And its aggressive new shape achieves a drag coefficient of just 0.25 Cd, making the Prius one of the most aerodynamic production cars ever made. It is, in brief, a hybrid like no other, the first to benefit from three cycles of design evolution.  The 2010 Toyota Prius, the hybrid for you.



12010 Manufacturer's Suggested Retail Price as of 02/01/10, including Hawaii specific equipment excludes the destination charges of $750, $195 documentation fees, taxes, license, title, available equipment. Actual dealer price may vary. Pricing, specifications, standard features and available equipment are based on information available when this page was produced and are subject to change without notice.
22010 EPA 51/48/50 city/highway/combined mpg estimates. Actual mileage may vary.
3Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers using special safety equipment and procedures. Do not attempt.
4Available on Prius III and IV only.
5The Solar Powered Ventilation System uses an electric fan to draw outside air into, through, and out of the cabin once the exterior temperature reaches above 68 degrees Fahrenheit. It will lower the cabin temperature to near the outside ambient temperature to help make the cabin more comfortable when reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air conditioner.

Prius I
$21,400 MSRP1

Prius II
$22,400 MSRP1

Prius III
$23,400 MSRP1

Prius IV
$26,140 MSRP1

Prius V
$27,610 MSRP1